I'm an expert who helped Coca-Cola and Kellogg's make their products addictive... here's how they get you hooked and why I've cut out junk food entirely
Dr Barry Smith, a philosopher who works on food taste, is urging people to think twice before consuming ultra-processed foods Dr Barry Smith has spent nearly a decade working with the biggest junk food brands in the world — helping to make their products irresistibly tasty and palatable. The food scientist was part of the expert team manipulating every aspect of our favorite products, from packet to texture, smell and taste, to make us want more.
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